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Entity reports on the impressive business acumen of YouTube makeup artist Jaclyn Hill.

Jaclyn Hill is a professional makeup artist hitting mainstream pretty hard through social media.

She is best known for her YouTube channel for makeup tutorials from fresh-faced to glam babe. She’s also known for tutorials on contouring, which is absolutely beautiful when done correctly, as we’ve seen Jaclyn do.

Her fans love how she creates a sexy, smokey eye without looking like a smudged raccoon, how she effortlessly applies lashes and hair extensions and, of course, her reviews on new products. There’s nothing like hearing a review from a real person.

1 Youtube Sensation

Jaclyn Hill

Youtube sensation @JaclynHill1 has an impressive following with an approximately 4.1 million subscribers. And her Instagram isn’t far from that, with 4.2 million followers. How cool is that?

This girl lives and breathes makeup. No, seriously! She is so creative and brilliant in pairing bold and matte colors together. She even uses colors that you wouldn’t dream of touching, but makes it all look so effortless. 

Not to mention her piercing blue eyes really make that smokey eye look flawless.

2 Entrepreneur

jaclyn hill

Can we first take a second to catch how many likes her post got with the release of the Morphe eye palette?!

In recent news, Jaclyn paired up with Morphe makeup line on a collaboration of a radiant eyeshadow palette that’s to die for. The 35-color palette sold online for $38, which is such a steal because we know that good quality makeup is not cheap.

The makeup collaboration launched mid June and is already sold-out. Not to worry though, if you check out the website your name will be placed on the waiting list for a restock.

Jaclyn is great at engaging her fans consistently through social media, always keeping them up-to-date on restocking information on the much sought after new palette. 

3 Expanding her brand

jaclyn hill

via instagram @jaclynhill

Jaclyn is not only known for her collaboration with Morphe, but has also collaborated with Becca Cosmetics.

In May 2015 she released the Becca x Jaclyn Hill Collaboration for a highlighter palette called Champagne Pop Collection. It works really well with all skin tones.

Even Khloe Kardashian is a fan of the highlighter, which sold 20,000 units in 90 minutes. That’s impressive! 

Jaclyn Hill

Not only does Jaclyn Hill do really well with cosmetic line collaborations, but that there is so much substance to her as a social media influencer and makeup artist/vlogger. 

No wonder these big makeup companies want to collaborate with her.

One collaboration leads to another, and we can’t wait to see what other business ventures Jaclyn Hill gets involved with.

Author

  • Giulliana De La Rosa

    My name is Giulliana De La Rosa (pronounced Ju-li-ana). I'm an LA native born and raised in the little hipster town called Echo Park but now reside in the valley. I'm a senior at Ashford University where I am finishing up my degree in Public Relations and Marketing. I'm beyond excited to graduate and start thinking about applying for grad school in the next year and finally start a new career in digital marketing. On my spare time, I love to work out at the gym or go out for a run on the beach, I also enjoy joining fitness classes with my friends and check out new restaurants around the city. I like to consider myself a little bit of an extrovert mixed with a little of an introvert, depending on the occasion.

Edited by Kayla Caldwell
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